Skip to main content

You are viewing information for Australian and NZ students. View international

Undergraduate

Marketing

Bachelor of Commerce - BCom(Curtin) - MJXU-MRKTG Curtin Business School
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
Location Bentley, Mauritius, Sarawak or Singapore This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Online - find out more
Study mode On-campus, mixed on- and off-campus and online
Intake February or July

Regional campuses may offer the common first year units only.

Duration 3 years full-time

Course overview

Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.

This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.

Your study will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study.

Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

You can study this as part of a double major:

*Please note not all majors are offered online

You can study this as part of a double degree:

*Please note not all majors are offered online

Admission criteria

In addition to the course-specific admission criteria listed below, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Admission criteria for Australian and New Zealand students

Guaranteed ATAR This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.

70

STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Written English and either verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

ATAR-related adjustments

Details of the types of ‘bonus points’ commonly available to applicants can be found on our StepUp to Curtin page.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most recent intake period.

Mature age entry

Discover other ways you can qualify

Desirable WACE courses

Mathematics Applications ATAR

English language proficiency

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Other qualifications may also satisfy our English language admission criteria. Please view our English language requirements page to find out more.

Notes

Regional campuses may offer the common first year units only.

Fees

Fees for Australian and New Zealand students

Unfortunately fee information is not available for this course at this time. Please check out our Fee Calculator for an estimation of course fees.

The requirements of this course may attract additional costs. For more information visit other fees and charges.

Professional recognition

Curtin's Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

Credit for previous study

Credit for recognised learning is considered on an individual basis.


Learn about Credit for Recognised Learning (CRL).

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Communications Officer
  • Communications and Brand Consultant
  • Search Engine Optimisation (SEO) Consultant

Why Marketing?

  • You will interact with industry while you study as many units focus on real clients.
  • The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.
  • Industry experience and professional placement opportunities reinforce your learning.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.