|Guaranteed ATAR||70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.|
|Location||Bentley, Mauritius, Sarawak or Singapore This course may not be offered at all locations every year. Please contact us for more information on availability.|
Full-time or part-time
Online - find out more
|Study mode||On-campus, mixed on- and off-campus and online|
February or July
Regional campuses may offer the common first year units only.
|Duration||3 years full-time|
Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.
This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.
You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.
Your study will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study.
Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.You can study this as part of a double major:
- Business Law
- Logistics and Supply Chain Management
- Public Relations
- Tourism and Hospitality and Marketing Double Major
*Please note not all majors are offered onlineYou can study this as part of a double degree:
*Please note not all majors are offered online
In addition to the course-specific admission criteria listed below, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.
Admission criteria for Australian and New Zealand students
Guaranteed ATAR This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
Written English and either verbal or quantitative
Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.
Details of the types of ‘bonus points’ commonly available to applicants can be found on our StepUp to Curtin page.
ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period
View data on the ATAR and selection rank profile of offers made from the most recent intake period.
Mature age entry
Desirable WACE coursesMathematics Applications ATAR
English language proficiency
|IELTS Academic (International English Language Testing System)|
|Overall band score||6.5|
Other qualifications may also satisfy our English language admission criteria. Please view our English language requirements page to find out more.
Regional campuses may offer the common first year units only.
Fees for Australian and New Zealand students
What is a Commonwealth supported place (CSP)? -
A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the
student pays the remainder. The student can defer this fee to their HECS-HELP loan.
All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place.
Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
Fees are indicative first year only and are subject to passage of legislation.
*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.
This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website
If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.
Curtin's Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.
Credit for recognised learning is considered on an individual basis.
This course can help you become a:
- Marketing Officer
- Market Researcher
- Events Coordinator
- Fundraising Coordinator
- Market Research Analyst
- Product Manager
- Online Marketing Specialist
- Marketing Communications Manager
- Communications Officer
- Communications and Brand Consultant
- Search Engine Optimisation (SEO) Consultant
- You will interact with industry while you study as many units focus on real clients.
- The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.
- Industry experience and professional placement opportunities reinforce your learning.
View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.
- More about studying at Curtin
- Visit the WA Tertiary Institutions Service Centre (TISC) website
- Visit the Quality Indicators for Learning and Teaching (QILT) website
- Visit the Tertiary Education Quality and Standards Agency (TEQSA) website
- Our admission appeals and grievance process
Applicants applying with an International Baccalaureate (IB) Diploma
Applicants with other international qualifications
Find information on what qualifications you can use to apply for a Curtin course.