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Undergraduate

Advertising

Bachelor of Commerce - BCom(Curtin) - MJXU-ADVRT Curtin Business School
Indicative ATAR 70 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
Location Bentley, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus or mixed on- and off-campus
Intake February or July
Duration 3 years full-time

Course overview

Advertising is where art, science and technology collide. It uses storytelling to build brand engagement, from social media to television and print. The industry is fast-paced, exciting and highly innovative.

In this major you can learn about business principles, the processes involved in an advertising campaign, creative elements in advertising and how to effectively apply them to a marketing project. Your study will involve hands-on experience with real clients and contact with advertising agencies.

Advertising is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

When coupled with Creative Advertising and Graphic Design you will complete this major as part of our Bachelor of Commerce or our Bachelor of Arts. Your choice determines your core units.

You can study this as part of a double major:

*Please note not all majors are offered online

High achieving students may complete an additional honours year enabling them to undertake their own significant research project.

Entry requirements

Entry requirements for Australian and New Zealand students

Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.

70

STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Written English and either verbal or quantitative

Mature age entry

Discover other ways you can qualify

Desirable WACE courses

Mathematics 2C/2D

Notes

Regional campuses may offer the common first year units only.

Fees

Fees for Australian and New Zealand students

Year Student type Cost
2016 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder. The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
$10,300*

Fees are indicative first year only.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Professional recognition

Curtin's Advertising major is accredited by the International Advertising Association (IAA). In accordance with its Mission Statement, the IAA is the world's only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media. The IAA has 56 chapters with individual members and young professionals from 76 countries, including the top 10 economies in the world.

Credit for previous study

Credit for recognised learning is considered on an individual basis.


Learn about Credit for Recognised Learning (CRL).

Career opportunities

This course can help you become a:

  • Advertising Account Executive
  • Media Planner
  • Digital Account Manager
  • Advertising Manager
  • Copywriter
  • Creative Director

Why Advertising?

  • You can get experience with real clients.
  • You may have direct industry interaction with Marketforce, Perth’s leading marketing communications company.
  • Academic staff are active members of the Australia New Zealand Advertising Academic Association and The Communications Council.

How this course will make you industry ready

Curtin's School of Marketing is the inaugral Premier Member of The Communications Council's (TCC) Education Network. TCC is the leading national professional body for marketing communications. Curtins membership of the TCC Education Network results in a range of benefits for students, including a series of industry seminars delivered on campus by expert advertising professionals.