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Undergraduate

Advertising

Bachelor of Commerce - BCom(Curtin) - MJXU-ADVRT

Curtin Business School

Advertising is where art, science and technology collide. It is a stream of storytelling and brand engagement, from social media to television and print. The industry is fast-paced, exciting and highly innovative.

A typical advertising agency is made up of five primary disciplines: account management, planning, media, production and creative. The disciplines work together to deliver effective communications across television, radio, magazines, newspapers, outdoor and online activity.

People who work in advertising need to have the ability to find solutions, and to work well and thrive under pressure. Careers in advertising range from account executive, copywriter, media planner, digital account manager and creative director.

What the course involves:

In this major you can learn:

  • Business principles
  • Processes involved in an advertising campaign
  • Creative elements in advertising and how to effectively apply them to a marketing project.

Your study will involve hands-on experience with real clients and contact with advertising agencies.

Advertising is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

When coupled with Creative Advertising and Graphic Design or Creative Writing you will complete this major as part of our Bachelor of Commerce or our Bachelor of Arts. Your choice determines your core units.

You can study this as part of a double major:

High achieving students may complete an additional honours year enabling them to undertake their own significant research project.

Career opportunities

This course can help you become a:

  • Media Planner
  • Digital Account Manager
  • Advertising Manager

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Professional recognition

Curtin's Advertising major is accredited by the International Advertising Association (IAA). In accordance with its Mission Statement, the IAA is the world's only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media. The IAA has 56 chapters with individual members and young professionals from 76 countries, including the top 10 economies in the world.

Credit for previous study

Credit for recognised learning is considered on an individual basis.

Learn about Credit for Recognised Learning (CRL).

How this course will make you industry ready

Curtin's School of Marketing is the inaugral Premier Member of The Communications Council's (TCC) Education Network. TCC is the leading national professional body for marketing communications. Curtins membership of the TCC Education Network results in a range of benefits for students, including a series of industry seminars delivered on campus by expert advertising professionals.

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Entry requirements:

Indicative TER (ATAR)*: 70
STAT entry*: Written English and either verbal or quantitative
*What are Indicative TER (ATAR) and STAT Entry?

Indicative TER (ATAR)

This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.

STAT entry

The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Mature age entry:

Discover other ways you can qualify

Essential WACE courses:

At least English 2A/2B, Literature 2A/2B or English as an Additional Language/Dialect 2A/2B

Desirable WACE courses:

Mathematics 2C/2D

Where:

Bentley, Hong Kong, Malaysia, Mauritius, Sarawak or Sydney
This course may not be offered at all locations every year. Please contact us for more information on availability.

When:

February or July

How:

Full-time or part-time

Fully online - find out more

Study:

On-campus, mixed on- and off-campus and fully online

Duration:

3 years full-time

Fees (indicative first year only):

Year Student type Cost
2015 Commonwealth supported Commonwealth supported?
If you have not yet exceeded your Student Learning Entitlement (typically seven years' equivalent full-time study) the Australian Government will contribute towards the cost of your study. The indicative fees shown here are known as the student contribution, or your share of the cost of the first year of this course.

To find out if you're eligible for a commonwealth supported place, please visit the Going to Uni website.
$10,080*

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Other notes:

Regional campuses may offer the common first year units only.

 

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2014 entry requirements:

Minimum English language entry requirements:

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India 65%
Sri Lanka 6

Minimum academic entry requirements


Course prerequisites

Mathematics is desirable.

Where:

Bentley, Hong Kong, Malaysia, Mauritius, Sarawak or Sydney
This course may not be offered at all locations every year. Please contact us for more information on availability.

When:

February or July

How:

Full-time

Study:

On-campus or fully online

Duration:

3 years full-time

Fees for 2014:

Unfortunately fee information is not available for this course at this time. Please check out our Fee Calculator for an estimation of course fees.

Other notes:

Regional campuses may offer the common first year units only.

2015 entry requirements:

Minimum English language entry requirements:

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India 65%
Sri Lanka 6

Minimum academic entry requirements


Course prerequisites

Mathematics is desirable.

Where:

Bentley, Hong Kong, Malaysia, Mauritius, Sarawak or Sydney
This course may not be offered at all locations every year. Please contact us for more information on availability.

When:

February or July

How:

Full-time

Study:

On-campus or fully online

Duration:

3 years full-time

Fees for 2015:

International onshore - fee paying
Offer letter (100 credit) published fee $13,400
Indicative year 1 fee $26,800
Total indicative course fee $83,700
Indicative essential incidental course fee $0

*The indicative fees shown above apply to international students studying on-campus in Western Australia. For information about fees at other locations please visit Curtin International's offshore site.

Other notes:

Some courses are offered on a trimester basis or commence mid-year. Course majors and streams may vary across campuses. Contact the University for the most up-to-date information.

CRICOS: 013905G
This page was last updated on 25 August 2014

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