Creative Advertising and Graphic Design
|Indicative ATAR||70 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.|
|Study method||Full-time or part-time|
|Intake||February or July|
|Duration||3 years full-time|
Creative advertising will teach you how to communicate through a variety of media, including print, television, point-of-sale, radio, direct mail, online and outdoor advertising.
Advertising units focus on professional practice, media production, professional institutions and industry processes.
You will develop your design skills using project-based activities and processes used in industry.
Graphic design teaches branding, book and magazine design, corporate literature, retail and boutique packaging, exhibition and promotional design, poster design, CD covers, clothing graphics, new media design and directional signage. The skills you learn will prepare you for work in specialist design agencies, the advertising industry, as an in-house designer for a variety of industries or as an entrepreneurial or freelance graphic designer.
You can elect to study creative advertising, graphic design, or both within this major. You will work on real client briefs and learn with the technology and software found in the workplace.
Third year components involve self-directed learning and lead to a portfolio, exhibition and publication of your work.You can study this as part of a double major:
*Please note not all majors are offered online
High achieving students may complete an additional honours year enabling them to undertake their own significant research project.
Entry requirements for Australian and New Zealand students
Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
Written English and either MC Verbal or Quantitative
Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.
Mature age entry
Essential WACE courses
English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR
If you don’t meet the minimum course requirements, you may submit a portfolio and attend an interview.
It is also recommended you attend a group advisory session if you register this major as one of your preferences.
A TAFE certificate IV and evidence of English competency or a TAFE diploma.
Fees for Australian and New Zealand students
Unfortunately fee information is not available for this course at this time. Please check out our Fee Calculator for an estimation of course fees.
The requirements of this course may attract additional costs. For more information visit other fees and charges.
Graduates may convert student memberships of national professional design bodies, such as the Design Institute of Australia, into full professional memberships following qualification and professional experience.
If you have previously worked or studied in this field, you are encouraged to contact the Faculty of Humanities to discuss eligibility for credit for recognised learning.
This course can help you become a:
- Multimedia Developer
- Graphic Designer
- Desktop Publisher
You will develop a portfolio of work to prepare you for future employment in graphic design, advertising and other agencies. Careers in this area may be in roles such as:
- art director
- graphic designer
- advertising executive
- creative director
- creative consultant
- design educator
- production manager.
An advertising art director is responsible for the visual design aspects of advertising. Typically working in a creative team with a copywriter, the art director conceives concepts, designs media executions and oversees the production of adverts. Working in a variety of different media, those interested in a career as an advertising art director can choose electives such as graphic design, film and television, photography, illustration, web design and multimedia production. Working in the advertising field, you may also choose electives in marketing, consumer behaviour and public relations.
Typically working in a creative team with an art director, an advertising copywriter is responsible for generating concepts and designing the copy aspects of advertisements and commercials. Working in a variety of different media, those interested in a career in copywriting can choose electives from a wide range of offerings including scriptwriting, journalism, creative writing, professional writing, broadcasting, mass communication, public relations, consumer behaviour and marketing.
With a wide range of career options available in the graphic design industry, you can choose from a varied set of electives to enhance your skill set. From expanding practical skills through areas such as advertising, photography, illustration, web design, fashion, screen arts and many more, to gaining a more balanced theoretical understanding of marketing, consumer behaviour, public relations, psychology or art and design history.
If you have future plans of managing your own business you can complete a selection of business units such as management, entrepreneurial studies or even accounting.
- Experience: Curtin’s design department has been at the forefront of design education in Western Australia for over 50 years. If you love creatively solving visual problems, you can turn this into a career with diverse graduate opportunities
- Innovation: There is a strong focus on contemporary design practices and principles.
- Strong practical focus: The department’s facilities provide students with the necessary resources to produce finished design executions across a range of media.