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Undergraduate

Creative Advertising and Graphic Design

Bachelor of Arts (Humanities) - BA(Curtin) - MJRU-CRAGD Humanities
Indicative ATAR 70 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
Location Bentley
Study method Full-time or part-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

Course overview

Creative advertising will teach you how to communicate through a variety of media, including print, television, point-of-sale, radio, direct mail, online and outdoor advertising. 

Advertising units focus on professional practice, media production, professional institutions and industry processes. 

You will develop your design skills using project-based activities and processes used in industry.

Graphic design teaches branding, book and magazine design, corporate literature, retail and boutique packaging, exhibition and promotional design, poster design, CD covers, clothing graphics, new media design and directional signage. The skills you learn will prepare you for work in specialist design agencies, the advertising industry, as an in-house designer for a variety of industries or as an entrepreneurial or freelance graphic designer.

You can elect to study creative advertising, graphic design, or both within this major. You will work on real client briefs and learn with the technology and software found in the workplace. 

Third year components involve self-directed learning and lead to a portfolio, exhibition and publication of your work.

You can study this as part of a double major:

*Please note not all majors are offered online

High achieving students may complete an additional honours year enabling them to undertake their own significant research project.

Entry requirements

Entry requirements for Australian and New Zealand students

Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.

70

STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Written English and either MC Verbal or Quantitative

Mature age entry

Discover other ways you can qualify

Essential WACE courses

At least English 2A/2B, Literature 2A/2B or English as an Additional Language/Dialect 2A/2B

Other requirements

If you don’t meet the minimum course requirements, you may submit a portfolio and attend an interview.

Find out more about portfolio entry.

It is also recommended you attend a group advisory session if you register this major as one of your preferences.

Find out more about Humanities' Design Advisory Sessions.

TAFE requirements

A TAFE certificate IV and evidence of English competency or a TAFE diploma.

Fees

Fees for Australian and New Zealand students

Year Student type Cost
2016 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder. The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
$6,300*

Fees are indicative first year only.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Professional recognition

Graduates may convert student memberships of national professional design bodies, such as the Design Institute of Australia, into full professional memberships following qualification and professional experience.

Credit for previous study

If you have previously worked or studied in this field, you are encouraged to contact the Faculty of Humanities to discuss eligibility for credit for recognised learning.


Learn about Credit for Recognised Learning (CRL).

Career opportunities

This course can help you become a:

  • Multimedia Developer
  • Artist
  • Graphic Designer
  • Illustrator
  • Copywriter
  • Desktop Publisher

You will develop a portfolio of work to prepare you for future employment in graphic design, advertising and other agencies. Careers in this area may be in roles such as:

  • art director 
  • graphic designer
  • advertising executive
  • creative director
  • copywriter
  • creative consultant
  • design educator
  • entrepreneur
  • production manager.

Possible careers

Art Director

An advertising art director is responsible for the visual design aspects of advertising. Typically working in a creative team with a copywriter, the art director conceives concepts, designs media executions and oversees the production of adverts. Working in a variety of different media, those interested in a career as an advertising art director can choose electives such as graphic design, film and television, photography, illustration, web design and multimedia production. Working in the advertising field, you may also choose electives in marketing, consumer behaviour and public relations.

Copywriter

Typically working in a creative team with an art director, an advertising copywriter is responsible for generating concepts and designing the copy aspects of advertisements and commercials. Working in a variety of different media, those interested in a career in copywriting can choose electives from a wide range of offerings including scriptwriting, journalism, creative writing, professional writing, broadcasting, mass communication, public relations, consumer behaviour and marketing.

Graphic Designer

With a wide range of career options available in the graphic design industry, you can choose from a varied set of electives to enhance your skill set. From expanding practical skills through areas such as advertising, photography, illustration, web design, fashion, screen arts and many more, to gaining a more balanced theoretical understanding of marketing, consumer behaviour, public relations, psychology or art and design history.

If you have future plans of managing your own business you can complete a selection of business units such as management, entrepreneurial studies or even accounting.

Why Creative Advertising and Graphic Design?

  • Experience: Curtin’s design department has been at the forefront of design education in Western Australia for over 50 years. If you love creatively solving visual problems, you can turn this into a career with diverse graduate opportunities
  • Innovation: There is a strong focus on contemporary design practices and principles.
  • Strong practical focus: The department’s facilities provide students with the necessary resources to produce finished design executions across a range of media.