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Creative Advertising and Graphic Design

Bachelor of Arts (Humanities) - BA(Curtin) - MJRU-CRAGD Humanities
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
STAT entry Written English and either MC Verbal or Quantitative STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
Location Bentley
Study method Full-time or part-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

Course overview

Creative advertising will teach you how to communicate through a variety of media, including print, television, point-of-sale, radio, direct mail, online and outdoor advertising. 

Advertising units focus on professional practice, media production, professional institutions and industry processes. 

You will develop your design skills using project-based activities and processes used in industry.

Graphic design teaches branding, book and magazine design, corporate literature, retail and boutique packaging, exhibition and promotional design, poster design, CD covers, clothing graphics, new media design and directional signage. The skills you learn will prepare you for work in specialist design agencies, the advertising industry, as an in-house designer for a variety of industries or as an entrepreneurial or freelance graphic designer.

You can elect to study creative advertising, graphic design, or both within this major. You will work on real client briefs and learn with the technology and software found in the workplace. 

Third year components involve self-directed learning and lead to a portfolio, exhibition and publication of your work.

You can study this as part of a double major:

*Please note not all majors are offered online

High achieving students may complete an additional honours year enabling them to undertake their own significant research project.

Admission criteria

Admission criteria for Australian and New Zealand students

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Guaranteed ATAR This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.


Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Selection rank adjustments (previously referred to as ATAR-related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin page.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most recent intake period.

Mature age entry

Discover other ways you can qualify

Essential WACE courses

English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR

Other requirements

If you don’t meet the minimum course requirements, you may submit a portfolio and attend an interview.

Find out more about portfolio entry.

It is also recommended you attend a group advisory session if you register this major as one of your preferences.

Find out more about Humanities' Design Advisory Sessions.

TAFE requirements

A TAFE certificate IV and evidence of English competency or a TAFE diploma.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.


Fees for Australian and New Zealand students

Year Student type Cost
2018 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder. The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Professional recognition

Graduates may convert student memberships of national professional design bodies, such as the Design Institute of Australia, into full professional memberships following qualification and professional experience.

Advanced standing/credit transfer/recognition of prior learning (RPL)

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on or 1300 222 888.

Career opportunities

This course can help you become a:

  • Multimedia Developer
  • Artist
  • Graphic Designer
  • Illustrator
  • Copywriter
  • Desktop Publisher

You will develop a portfolio of work to prepare you for future employment in graphic design, advertising and other agencies. Careers in this area may be in roles such as:

  • art director 
  • graphic designer
  • advertising executive
  • creative director
  • copywriter
  • creative consultant
  • design educator
  • entrepreneur
  • production manager.

Possible careers

Art Director

An advertising art director is responsible for the visual design aspects of advertising. Typically working in a creative team with a copywriter, the art director conceives concepts, designs media executions and oversees the production of adverts. Working in a variety of different media, those interested in a career as an advertising art director can choose electives such as graphic design, film and television, photography, illustration, web design and multimedia production. Working in the advertising field, you may also choose electives in marketing, consumer behaviour and public relations.


Typically working in a creative team with an art director, an advertising copywriter is responsible for generating concepts and designing the copy aspects of advertisements and commercials. Working in a variety of different media, those interested in a career in copywriting can choose electives from a wide range of offerings including scriptwriting, journalism, creative writing, professional writing, broadcasting, mass communication, public relations, consumer behaviour and marketing.

Graphic Designer

With a wide range of career options available in the graphic design industry, you can choose from a varied set of electives to enhance your skill set. From expanding practical skills through areas such as advertising, photography, illustration, web design, fashion, screen arts and many more, to gaining a more balanced theoretical understanding of marketing, consumer behaviour, public relations, psychology or art and design history.

If you have future plans of managing your own business you can complete a selection of business units such as management, entrepreneurial studies or even accounting.

Why Creative Advertising and Graphic Design?

  • Experience: Curtin’s design department has been at the forefront of design education in Western Australia for over 50 years. If you love creatively solving visual problems, you can turn this into a career with diverse graduate opportunities
  • Innovation: There is a strong focus on contemporary design practices and principles.
  • Strong practical focus: The department’s facilities provide students with the necessary resources to produce finished design executions across a range of media.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.