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Undergraduate

Marketing

Bachelor of Commerce - BCom(Curtin) - MJXU-MRKTG Curtin Business School
Indicative ATAR 70 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
Location Bentley, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Online - find out more
Study mode On-campus, mixed on- and off-campus and online
Intake February or July
Duration 3 years full-time

Course overview

Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.

This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.

Your study will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study.

Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

You can study this as part of a double major:

*Please note not all majors are offered online

Entry requirements

Entry requirements for Australian and New Zealand students

Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.

70

STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Written English and either verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Mature age entry

Discover other ways you can qualify

Desirable WACE courses

Mathematics Applications ATAR

Notes

Regional campuses may offer the common first year units only.

Fees

Fees for Australian and New Zealand students

Unfortunately fee information is not available for this course at this time. Please check out our Fee Calculator for an estimation of course fees.

The requirements of this course may attract additional costs. For more information visit other fees and charges.

Professional recognition

Curtin's School of Marketing works closely with three leading professional bodies in the field: Australian Marketing Institute, The Communications Council and Public Relations Institute of Australia. This helps to ensure that our courses are current and relevant to the needs of industry.

Credit for previous study

Credit for recognised learning is considered on an individual basis.


Learn about Credit for Recognised Learning (CRL).

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Communications Officer
  • Communications and Brand Consultant
  • Search Engine Optimisation (SEO) Consultant

Why Marketing?

  • You will interact with industry while you study as many units focus on real clients.
  • The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.
  • Industry experience and professional placement opportunities reinforce your learning.