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Undergraduate

Marketing and Advertising Double Major

Bachelor of Commerce - BCom(Curtin) - MJDU-MKADV Curtin Business School
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
Location Bentley, Hong Kong, Malaysia, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus or mixed on- and off-campus
Intake February or July

Regional campuses may offer the common first year units only.

Duration 3 years full-time

Course overview

Broaden your career horizon

Pursue a career in the marketing, media communications or advertising industries. In this double major you’ll gain an understanding of the principles and processes of advertising and other forms of communications from a marketing perspective. You’ll conduct research on customer needs, design new products and services, and gain detailed insight into advertising and public relations. You’ll also learn how to successfully organise and control marketing activities in a highly competitive environment.

During your first year of the Bachelor of Commerce you’ll complete common core units which will provide an introduction to the various aspects of business. You do not need to make a final decision on a single or combined major until your second semester.

High achieving students may complete an additional honours year enabling them to undertake their own significant research project.

Admission criteria

In addition to the course-specific admission criteria listed below, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Admission criteria for Australian and New Zealand students

Guaranteed ATAR This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.

70

STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Written English and either verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

ATAR-related adjustments

Details of the types of ‘bonus points’ commonly available to applicants can be found on our StepUp to Curtin page.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most recent intake period.

Mature age entry

Discover other ways you can qualify

Essential WACE courses

English, English Literature or English as an Additional Language/Dialect

Desirable WACE courses

Applicable Mathematics or Discrete Mathematics

English language proficiency

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Other qualifications may also satisfy our English language admission criteria. Please view our English language requirements page to find out more.

2011 essential subjects

At least English 2A/2B, Literature 2A/2B or English as an Additional Language/Dialect 2A/2B

2011 desirable subjects:

Mathematics 2C/2D

Notes

Regional campuses may offer the common first year units only.

Fees

Fees for Australian and New Zealand students

Year Student type Cost
2018 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder. The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
$10,800*

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Credit for previous study

If you have previously worked or studied in this field, you are encouraged to contact Curtin Business School to discuss eligibility for recognition of prior learning.


Learn about Credit for Recognised Learning (CRL).

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Copywriter
  • Advertising Account Executive
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Media Planner
  • Digital Account Manager
  • Advertising Manager
  • Creative Director

Why Marketing and Advertising Double Major?

This major allows you to pursue your interests in more than one area. You can explore your artistic side through advertising while learning practical marketing skills.

This dynamic field allows you to gain employment as an advertising professional, brand manager, direct marketer, electronic marketer, events coordinator, Internet consultant, marketing manager, media officer, products manager, strategic planner and publications officer. You can also pursue a career in foreign affairs, the export industry, hospitality and tourism.

How this course will make you industry ready

Some units within this course allow you develop connections with professionals in the marketing and advertising industry. Course content is based on real-world examples so you’ll be ready to apply what you have learnt as soon as you graduate.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.