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Undergraduate

Marketing and Public Relations Double Major

Bachelor of Commerce - BCom(Curtin) - MJDU-MKPBR Business and Law
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
STAT entry Written English and either verbal or quantitative STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
Location Bentley, Malaysia or Mauritius This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus or mixed on- and off-campus
Intake February or July

Regional campuses may offer the common first year units only.

Duration 3 years full-time

Course overview

Give yourself a competitive edge with the ability to successfully manage markets and business relationships. In Marketing, you’ll learn about consumer behaviour and marketing processes, and have the chance to explore various marketing areas. In Public relations, you’ll gain skills and understanding in how to plan, develop, implement and evaluate communication strategies to satisfy all concerned parties.

During your first year of the Bachelor of Commerce you’ll complete common core units which will provide an introduction to the various aspects of business. You do not need to make a final decision on a single or combined major until your second semester.

High achieving students may complete an additional honours year enabling them to undertake their own significant research project.

Admission criteria

Admission criteria for Australian and New Zealand students

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Applicants with recent secondary education (within the past two years) Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, but also includes those who may have completed their senior secondary studies with a TAFE or other VET provider within the same time frame. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR: 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Desirable WACE subjects: Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options
Lowest ATAR to which an offer was made (exclusive of any adjustment factors such as equity or subject bonus points)

View the lowest ATAR (excluding adjustments) of an applicant who was offered a place in this course in the most relevant recent intake period for which data are available.

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR-related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin page.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

Applicants with higher education study Applicants with higher education study are those whose highest level of study since leaving secondary education is a higher education course, whether at a university or non-university provider.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Other higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Applicants with vocational education and training (VET) study Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR: 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Desirable WACE subjects: Mathematics Applications ATAR
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.
  • Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Applicants with work and life experience Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

'Experience' includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR: 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Desirable WACE subjects: Mathematics Applications ATAR
  • Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability. Find out more about portfolio entry.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Those without mathematics are considered.

Other requirements and notes for this course

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Fees

Fees for Australian and New Zealand students

Year Student type Cost
2018 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder (referred to as the "student contribution amount"). The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place. A limited number of Commonwealth supported places are also available for some postgraduate courses.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
$10,610*

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Advanced standing/credit transfer/recognition of prior learning (RPL)

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on crl@curtin.edu.au or 1300 222 888.

Career opportunities

This course can help you become a:

  • Public Relations Officer
  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Internal Communications Coordinator
  • Public Relations Consultant
  • Publicist
  • Community Relations Specialist
  • Public Affairs Consultant.

Why Marketing and Public Relations Double Major?

  • There is increasing workplace demand for those with an understanding of both marketing and public relations.
  • This double major gives you the flexibility and freedom to study a variety of subjects which will open up your employment opportunities in many areas.

How this course will make you industry ready

You can gain employment as an advertising professional, brand manager, direct marketer, electronic marketer, events coordinator, Internet consultant, marketing manager, media officer, products manager, strategic planner and publications officer. You can also pursue a career in foreign affairs, the export industry, hospitality and tourism.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.