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Undergraduate

Marketing and Public Relations Double Major

Bachelor of Commerce - BCom(Curtin) - MJDU-MKPBR Curtin Business School
Indicative ATAR 70 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
Location Bentley, Malaysia, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus or mixed on- and off-campus
Intake February or July

Regional campuses may offer the common first year units only.

Duration 3 years full-time

Course overview

Stay ahead of marketing trends

Give yourself a competitive edge with the ability to successfully manage markets and business relationships. In Marketing you’ll learn about consumer behaviour and marketing processes, and have the chance to explore various marketing areas. In Public relations, you’ll gain skills and understanding in how to plan, develop, implement and evaluate communication strategies to satisfy all concerned parties.

During your first year of the Bachelor of Commerce you’ll complete common core units which will provide an introduction to the various aspects of business. You do not need to make a final decision on a single or combined major until your second semester.

High achieving students may complete an additional honours year enabling them to undertake their own significant research project.

Entry requirements

Entry requirements for Australian and New Zealand students

Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.

70

STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Written English and either verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Mature age entry

Discover other ways you can qualify

Essential WACE courses

English, English Literature or English as an Additional Language/Dialect

Desirable WACE courses

Applicable Mathematics or Discrete Mathematics

Those without mathematics are considered.

2011 essential subjects

At least English 2A/2B, Literature 2A/2B or English as an Additional Language/Dialect 2A/2B

2011 desirable subjects:

Mathematics 2C/2D

Notes

Regional campuses may offer the common first year units only.

Fees

Fees for Australian and New Zealand students

Year Student type Cost
2017 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder. The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
$10,450*

Fees are indicative first year only.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Credit for previous study

If you have previously worked or studied in this field, you are encouraged to contact Curtin Business School to discuss eligibility for recognition of prior learning.


Learn about Credit for Recognised Learning (CRL).

Career opportunities

This course can help you become a:

  • Public Relations Officer
  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Internal Communications Coordinator
  • Public Relations Consultant
  • Publicist
  • Community Relations Specialist
  • Public Affairs Consultant

Why Marketing and Public Relations Double Major?

  • There is increasing workplace demand for those with an understanding of both marketing and public relations.
  • This double major gives you the flexibility and freedom to study a variety of subjects which will open up your employment opportunities in many areas.

How this course will make you industry ready

You can gain employment as an advertising professional, brand manager, direct marketer, electronic marketer, events coordinator, Internet consultant, marketing manager, media officer, products manager, strategic planner and publications officer. You can also pursue a career in foreign affairs, the export industry, hospitality and tourism.