Skip to main content

You are viewing information for Australian and NZ students. View international

Undergraduate

Marketing (Mass Communication)

Bachelor of Arts (Mass Communication) - BA(Curtin) - STRU-MRKTG Humanities
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
STAT entry Written English and either Verbal or Quantitative STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
Location Bentley, Mauritius, Sarawak, Singapore or Dubai This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus
Intake February, July, January or August
Duration 3 years full-time

Course overview

Marketing is one of the most important functions in a successful business. It is a dynamic area that involves helping businesses differentiate themselves from their competitors to gain a competitive edge. It is about understanding who businesses should be targeting, then working out how they can persuade their target audience to buy their product or service.

The Marketing stream will provide you with an understanding of how marketing works, consumer behaviour and will give you the chance to explore specific aspects of marketing, including:

• international marketing
• internet marketing
• anticipation of demands for products, services and ideas
• analysis behind the behaviour of competitors and customers
• product design
• promotion
• pricing
• distribution strategies.

The Marketing stream is available as part of the Bachelor of Arts (Mass Communication).

2018 intake for Curtin Bentley

  • Semester 1 (February)
  • Semester 2 (July)

2018 intake for Curtin Dubai (Web Media and Marketing streams only)

  • Trimester 1 (January)
  • Trimester 3 (August)

2018 intakes for Curtin Malaysia (Sarawak) (Corporate Screen Production, Journalism, Marketing and Public relations streams only)

  • Semester 1 (February)
  • Semester 2 (July)

2018 intakes for Singapore (Journalism and Marketing streams only)

  • Trimester 1A (February)
  • Trimester 2A (July)
  • Trimester 3A (November)

2018 intake for Mauritius (Corporate Screen Production, Journalism, Marketing and Web Media streams only)

  • Semester 1 (February)
  • Semester 2 (July)

Admission criteria

Admission criteria for Australian and New Zealand students

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Guaranteed ATAR This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.

70

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Selection rank adjustments (previously referred to as ATAR-related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin page.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most recent intake period.

Mature age entry

Discover other ways you can qualify

Essential WACE courses

English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR

TAFE requirements

A TAFE certificate IV and evidence of English competency, or a TAFE diploma.

Those with a Diploma of Screen and Media (Mass Communication) from North Metropolitan TAFE may receive recognition of prior learning equivalent to one year (200 credits).

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Fees

Fees for Australian and New Zealand students

Year Student type Cost
2018 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder (referred to as the "student contribution amount"). The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place. A limited number of Commonwealth supported places are also available for some postgraduate courses.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
$7,530*

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager

Why Marketing (Mass Communication)?

  • You can design your degree to suit your interests by choosing from a range of media streams
  • You can build your portfolio and work experience, and network with industry professionals.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.