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Undergraduate

Marketing (Mass Communication)

Bachelor of Arts (Mass Communication) - BA(Curtin) - STRU-MRKTG Humanities
Indicative ATAR 70 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
Location Bentley, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

Course overview

Marketing is one of the most important functions in a successful business. It is a dynamic area that involves helping businesses differentiate themselves from their competitors to gain a competitive edge. It is about understanding who businesses should be targeting, then working out how they can persuade their target audience to buy their product or service.

The Marketing stream will provide you with an understanding of how marketing works, consumer behaviour and will give you the chance to explore specific aspects of marketing, including:

• international marketing
• internet marketing
• anticipation of demands for products, services and ideas
• analysis behind the behaviour of competitors and customers
• product design
• promotion
• pricing
• distribution strategies.

The Marketing stream is available as part of the Bachelor of Arts (Mass Communication).

Entry requirements

Entry requirements for Australian and New Zealand students

Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.

70

STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Written English and either Verbal or Quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Mature age entry

Discover other ways you can qualify

Essential WACE courses

At least English 2A/2B, Literature 2A/2B or English as an Additional Language/Dialect 2A/2B

TAFE requirements

A TAFE certificate IV and evidence of English competency, or a TAFE diploma.

Those with a Diploma of Mass Communication from Central TAFE may receive recognition of prior learning equivalent to one year (200 credits).

Fees

Fees for Australian and New Zealand students

Unfortunately fee information is not available for this course at this time. Please check out our Fee Calculator for an estimation of course fees.

The requirements of this course may attract additional costs. For more information visit other fees and charges.

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager

Why Marketing (Mass Communication)?

  • You can design your degree to suit your interests by choosing from a range of media streams
  • You can build your portfolio and work experience, and network with industry professionals.