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Undergraduate

Marketing (Mass Communication)

Bachelor of Arts (Mass Communication) - BA(Curtin) - STRU-MRKTG Humanities
Indicative ATAR 70 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
Location Bentley, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

Course overview

Marketing is one of the most important functions in a successful business. It is a dynamic area that involves helping businesses differentiate themselves from their competitors to gain a competitive edge. It is about understanding who businesses should be targeting, then working out how they can persuade their target audience to buy their product or service.

The Marketing stream will provide you with an understanding of how marketing works, consumer behaviour and will give you the chance to explore specific aspects of marketing, including:

• international marketing
• internet marketing
• anticipation of demands for products, services and ideas
• analysis behind the behaviour of competitors and customers
• product design
• promotion
• pricing
• distribution strategies.

The Marketing stream is available as part of the Bachelor of Arts (Mass Communication).

Entry requirements

Entry requirements for Australian and New Zealand students

Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.

70

STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Written English and either Verbal or Quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Mature age entry

Discover other ways you can qualify

Essential WACE courses

English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR

TAFE requirements

A TAFE certificate IV and evidence of English competency, or a TAFE diploma.

Those with a Diploma of Mass Communication from Central TAFE may receive recognition of prior learning equivalent to one year (200 credits).

Fees

Fees for Australian and New Zealand students

Year Student type Cost
2017 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder. The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
$7,420*

Fees are indicative first year only.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager

Why Marketing (Mass Communication)?

  • You can design your degree to suit your interests by choosing from a range of media streams
  • You can build your portfolio and work experience, and network with industry professionals.