Skip to main content

You are viewing information for international students. View domestic

Undergraduate

Marketing

Bachelor of Commerce - BCom(Curtin) - MJXU-MRKTG Curtin Business School
2018
2017

2018

Location Bentley, Mauritius, Sarawak or Singapore This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time
Online - find out more
Study mode On-campus
Intake February or July
Duration 3 years full-time

2017

Location Bentley, Mauritius, Sarawak or Singapore This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time
Online - find out more
Study mode On-campus
Intake February or July
Duration 3 years full-time

Course overview

Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.

This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.

Your study will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study.

Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

You can study this as part of a double major:

*Please note not all majors are offered online

You can study this as part of a double degree:

*Please note not all majors are offered online

Entry requirements

2018
2017

2018 entry requirements for international students

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India 65%
Sri Lanka 5

Minimum academic entry requirements


Other notes

Regional campuses may offer the common first year units only.

2017 entry requirements for international students

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India 65%
Sri Lanka 5

Minimum academic entry requirements


Other notes

Regional campuses may offer the common first year units only.

Fees

2017

2017 fees for international students

International onshore - fee paying
Offer letter (100 credit) published fee $14,300
Indicative year 1 fee $28,600
Total indicative course fee $90,000
Indicative essential incidental course fee $0
The indicative fees shown above apply to international students studying on-campus in Western Australia. For information about fees at other locations please visit Curtin International's offshore site.

Professional recognition

Curtin's Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

Credit for previous study

Credit for recognised learning is considered on an individual basis.


Learn about Credit for Recognised Learning (CRL).

Career opportunities

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Communications Officer
  • Communications and Brand Consultant
  • Search Engine Optimisation (SEO) Consultant

Why Marketing?

  • You will interact with industry while you study as many units focus on real clients.
  • The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.
  • Industry experience and professional placement opportunities reinforce your learning.