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Undergraduate

Mass Communication

Bachelor of Arts (Mass Communication) - BA(Curtin) - B-MASCOMS Humanities
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
STAT entry Written English and either MC Verbal or Quantitative STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
Location Bentley, Mauritius, Sarawak, Singapore or Dubai This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

Course overview

Mass communication professionals are multi-talented experts who can communicate information across the media and corporate landscape to a large amount of people.

This wide-spanning and flexible degree will provide you with key technological skills and knowledge, as well as an understanding of the issues and debates that concern media, communication and information in the world today. 

In your first year, you will be introduced to the different areas that make up mass communication: journalism, screen production, web media, design, marketing, and public relations. In your second and third years you will choose two streams in which to specialise. The first stream can be chosen from the media stream. The second stream may also be taken from the media stream, or you can choose from the design and business stream.

Media stream

  • Corporate screen productionLearn about screen production techniques, documentary workshop, history of screen language, screen writing, broadcast video production or corporate documentary.
  • JournalismLearn print and broadcast journalism theory and practice. Learn how to communicate effectively, produce news and current affairs material for print and electronic media and the legal and ethical rules that govern the profession.
  • Web mediaLearn how the internet and the web are significantly changing, and affecting communications and the media. Through elective studies, you can learn fundamental skills in web coding and design basics.

Design and business stream

  • Digital designDevelop intermediate-level skills in multimedia design practice, animation and computer-based visualisation. You can expand these skills further in one or more areas of animation and motion graphics, 3D animation or internet design.
  • MarketingThis stream introduces you to the key skills and knowledge needed for successful marketing. You will gain an understanding of marketing principles, consumer behaviour, international and internet marketing.
  • PhotographyDevelop an understanding of the concepts and skills in still photography for corporate communications.
  • Public relations: Develop an understanding of the fundamentals of professional public relations practice: its principles, techniques, cases, financial and professional practice.
  • Graphic communication: Learn to combine words and pictures in a highly organised and persuasive way to sell products and ideas.

Your second and third year core units give you an insight into a range of media issues and communication contexts, teaching you the technical skills for your professional ambitions and also the flexibility and critical awareness that comes with a broader intellectual understanding of media and corporate communications.

You also have four electives which you can use to extend your studies or broaden your skills by selecting units from a complementary discipline. Alternatively, you can choose to undertake a professional internship

All the disciplines have a strong connection with professional practice and feature opportunities to apply your practical skills and understandings. Students from different areas of study are encouraged to work together as they progress through the program on projects that reflect the nature of the evolving media, mass communication and creative industries and how they interact with the corporate and business communities. 

2018 intakes for Curtin Bentley (All streams)

  • Semester 1 (February)
  • Semester 2 (July)

2018 intakes for Curtin Dubai (Marketing and Web Media streams only)

  • Trimester 1 (January)
  • Trimester 3 (August) 

2018 intakes for Curtin Malaysia (Sarawak) (Corporate Screen Production, Journalism, Marketing and Public relations streams only)

  • Semester 1 (February)
  • Semester 2 (July)

2018 intakes for Curtin Singapore (Journalism and Marketing streams only)

  • Trimester 1A (February)
  • Trimester 2A (July)
  • Trimester 3A (November)

2018 intake for Mauritius (Corporate Screen Production, Journalism, Marketing and Web Media streams only)

  • Semester 1 (February)
  • Semester 2 (July)

 

Admission criteria

Admission criteria for Australian and New Zealand students

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Applicants with recent secondary education (within the past two years) Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, but also includes those who may have completed their senior secondary studies with a TAFE or other VET provider within the same time frame. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR: 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Essential WACE subjects (pre-requisites):

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options
Lowest ATAR to which an offer was made (exclusive of any adjustment factors such as equity or subject bonus points)

View the lowest ATAR (excluding adjustments) of an applicant who was offered a place in this course in the most relevant recent intake period for which data are available.

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR-related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin page.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

Applicants with higher education study Applicants with higher education study are those whose highest level of study since leaving secondary education is a higher education course, whether at a university or non-university provider.

  • Open University Australia units may be used to meet the admission criteria for this course. Find out more about this pathway option.
  • Curtin offers a variety of bridging courses to help you meet the admission criteria for this course. Find out more about our bridging courses.
  • Essential WACE subjects (pre-requisites):

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Other higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Applicants with vocational education and training (VET) study Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR: 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.; or
  • A TAFE certificate IV and evidence of English competency, or a TAFE diploma.

    Those with a Diploma of Screen and Media (Mass Communication) from North Metropolitan TAFE may receive recognition of prior learning equivalent to one year (200 credits).

  • Essential WACE subjects (pre-requisites):

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR

  • Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Applicants with work and life experience Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

'Experience' includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR: 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
  • Essential WACE subjects (pre-requisites):

    English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Fees

Fees for Australian and New Zealand students

Year Student type Cost
2018 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder (referred to as the "student contribution amount"). The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place. A limited number of Commonwealth supported places are also available for some postgraduate courses.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
$7,530*

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Advanced standing/credit transfer/recognition of prior learning (RPL)

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on crl@curtin.edu.au or 1300 222 888.

Career opportunities

This course can help you become a:

  • Public Relations Officer
  • Market Researcher
  • Journalist
  • Advertising Account Executive
  • Creative Advertising Consultant
  • In-House Creative Advisor
  • Photographer
  • Freelance Designer
  • Copywriter
  • Print Journalist
  • Radio Journalist
  • Television Journalist
  • Photo Journalist
  • Media Liaison Officer
  • Public Relations Consultant
  • Communications Officer
  • Filmmaker
  • Director
  • Production Coordinator
  • Cameraperson
  • Producer
  • Executive Producer
  • Production Designer
  • Cinematographer
  • Editor
  • Web Developer
  • Web Architect
  • Internet Project Manager
  • Online Writer
  • Online Policy and Operations
  • Researcher
  • Internet Analyst
  • Web Communications Consultant
  • Website Manager
  • Online Marketer
  • Digital Content Creator
  • Marketing Officer

Why Mass Communication?

  • This course is technology-centred and will give you opportunities to work with commercial-level equipment and produce work for print, radio, film, television and online media.
  • You can create and study a degree which suits your interests. Choose from a range of streams and majors.
  • You can build a portfolio of work and meet industry professionals. 

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

What our students say

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