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Undergraduate

Mass Communication

Bachelor of Arts (Mass Communication) - BA(Curtin) - B-MASCOMS Humanities
2018
2017

2018

Location Bentley, Mauritius, Sarawak, Singapore or Dubai This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

2017

Location Bentley, Mauritius, Sarawak, Singapore or Dubai This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

Course overview

Mass communication professionals are multi-talented experts who can communicate information across the media and corporate landscape to a large amount of people.

This wide-spanning and flexible degree will provide you with key technological skills and knowledge, as well as an understanding of the issues and debates that concern media, communication and information in the world today. 

In your first year, you will be introduced to the different areas that make up mass communication: journalism, screen production, web media, design, marketing, and public relations. In your second and third years you will choose two streams in which to specialise. The first stream can be chosen from the media stream. The second stream may also be taken from the media stream, or you can choose from the design and business stream.

Media stream

  • Corporate screen productionLearn about screen production techniques, documentary workshop, history of screen language, screen writing, broadcast video production or corporate documentary.
  • JournalismLearn print and broadcast journalism theory and practice. Learn how to communicate effectively, produce news and current affairs material for print and electronic media and the legal and ethical rules that govern the profession.
  • Web mediaLearn how the internet and the web are significantly changing, and affecting communications and the media. Through elective studies, you can learn fundamental skills in web coding and design basics.

Design and business stream

  • Digital designDevelop intermediate-level skills in multimedia design practice, animation and computer-based visualisation. You can expand these skills further in one or more areas of animation and motion graphics, 3D animation or internet design.
  • MarketingThis stream introduces you to the key skills and knowledge needed for successful marketing. You will gain an understanding of marketing principles, consumer behaviour, international and internet marketing.
  • PhotographyDevelop an understanding of the concepts and skills in still photography for corporate communications.
  • Public relations: Develop an understanding of the fundamentals of professional public relations practice: its principles, techniques, cases, financial and professional practice.
  • Graphic communication: Learn to combine words and pictures in a highly organised and persuasive way to sell products and ideas.

Your second and third year core units give you an insight into a range of media issues and communication contexts, teaching you the technical skills for your professional ambitions and also the flexibility and critical awareness that comes with a broader intellectual understanding of media and corporate communications.

You also have four electives which you can use to extend your studies or broaden your skills by selecting units from a complementary discipline. Alternatively, you can choose to undertake a professional internship

All the disciplines have a strong connection with professional practice and feature opportunities to apply your practical skills and understandings. Students from different areas of study are encouraged to work together as they progress through the program on projects that reflect the nature of the evolving media, mass communication and creative industries and how they interact with the corporate and business communities. 

2018 intakes for Curtin Bentley (All streams)

  • Semester 1 (February)
  • Semester 2 (July)

2018 intakes for Curtin Dubai (Marketing and Web Media streams only)

  • Trimester 1 (January)
  • Trimester 3 (August) 

2018 intakes for Curtin Malaysia (Sarawak) (Corporate Screen Production, Journalism, Marketing and Public relations streams only)

  • Semester 1 (February)
  • Semester 2 (July)

2018 intakes for Curtin Singapore (Journalism and Marketing streams only)

  • Trimester 1A (February)
  • Trimester 2A (July)
  • Trimester 3A (November)

2018 intake for Mauritius (Corporate Screen Production, Journalism, Marketing and Web Media streams only)

  • Semester 1 (February)
  • Semester 2 (July)

 

Entry requirements

2018
2017

2018 entry requirements for international students

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India 65%
Sri Lanka 5

Minimum academic entry requirements


2017 entry requirements for international students

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India 65%
Sri Lanka 5

Minimum academic entry requirements


Fees

2018

2018 fees for international students

International onshore - fee paying
Offer letter (100 credit) published fee $14,300
Indicative year 1 fee $28,500
Total indicative course fee $85,500
Indicative essential incidental course fee $50
The indicative fees shown above apply to international students studying on-campus in Western Australia. For information about fees at other locations please visit Curtin International's offshore site.

Career opportunities

This course can help you become a:

  • Public Relations Officer
  • Market Researcher
  • Journalist
  • Advertising Account Executive
  • Creative Advertising Consultant
  • In-House Creative Advisor
  • Photographer
  • Freelance Designer
  • Copywriter
  • Print Journalist
  • Radio Journalist
  • Television Journalist
  • Photo Journalist
  • Media Liaison Officer
  • Public Relations Consultant
  • Communications Officer
  • Filmmaker
  • Director
  • Production Coordinator
  • Cameraperson
  • Producer
  • Executive Producer
  • Production Designer
  • Cinematographer
  • Editor
  • Web Developer
  • Web Architect
  • Internet Project Manager
  • Online Writer
  • Online Policy and Operations
  • Researcher
  • Internet Analyst
  • Web Communications Consultant
  • Website Manager
  • Online Marketer
  • Digital Content Creator
  • Marketing Officer

Why Mass Communication?

  • This course is technology-centred and will give you opportunities to work with commercial-level equipment and produce work for print, radio, film, television and online media.
  • You can create and study a degree which suits your interests. Choose from a range of streams and majors.
  • You can build a portfolio of work and meet industry professionals. 

What our students say

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