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Undergraduate

Psychology and Marketing Double Degree

Bachelor of Science (Psychology), Bachelor of Commerce (Marketing) - BSc (Psych), BCom (Mktg) - BB-PSYMKT Health Sciences
Indicative ATAR 80 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
Location Bentley
Study method Full-time or part-time
Study mode On-campus or partially online
Intake February
Duration 5 years full-time

Course overview

Psychology and marketing work together hand-in-hand, as modern day business, marketing in particular, requires a clear understanding of consumers’ needs and wants in the fast-paced competitive landscape. Having a psychology background while working in marketing, or vice-versa, will provide a more insightful knowledge base to deal with the day-to-day challenges of the business world.

In this double degree you will learn key concepts and theories in psychology and marketing and apply them to real-world situations. You will develop an advanced knowledge of the human brain and behaviour and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

You will learn how to analyse and interpret market research data using appropriate technologies and identify local, regional and global issues that affect business. You will also learn advanced psychological methods and the ethical implications of research.

This double degree will enable you to run your own virtual company in the business capstone unit. In this unit, you will use the internationally developed Capsim software to make decisions about market share, manufacturing, cash flow, product development and other factors that will interplay and affect your business's performance.

Please note: this course is pending registration for international onshore students on student visas. Please contact the Curtin International office to determine availability for international students.

Entry requirements

Entry requirements for Australian and New Zealand students

Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.

80

STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

English and either MC verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Mature age entry

Discover other ways you can qualify

Essential WACE courses

None.

Desirable WACE courses

Mathematics Applications ATAR

Fees

Fees for Australian and New Zealand students

Unfortunately fee information is not available for this course at this time. Please check out our Fee Calculator for an estimation of course fees.

The requirements of this course may attract additional costs. For more information visit other fees and charges.

Professional recognition

This degree provides students with an accredited 3-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, a further year of undergraduate psychology study is required.

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

Credit for previous study

Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences.

Further information on credit or previous study or work experience.


Learn about Credit for Recognised Learning (CRL).

Why Psychology and Marketing Double Degree?

Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce. Completion of this accredited course prepares graduates for careers in both professions, and opens possibilities for employment in a variety of business contexts. Half of the University’s psychology graduates find themselves working in some aspect of business or government in which training in marketing would clearly be beneficial.

Curtin graduates of psychology are highly regarded for the depth of their theoretical and practical knowledge, as well as their research skills. The School of Psychology & Speech Pathology research was rated 4 out of 5 (above world ranking) in the 2015 Excellence in Research Australia exercise. Curtin's psychology degree was ranked among the 10 most popular psychology subjects in Australia in the 2013 QS World University Rankings. It was also listed as one of the top 100-150 psychology subjects in the world.

Curtin Business School (CBS) is one of the top ten business schools in Australia, and the School of Marketing’s courses are designed with a high level of input from professional and employer groups in the industry. We place a strong emphasis on industry links and real world learning, and many of our units involve working on projects with real organisations and professional placements to increase your interactions with industry as you study.

CBS’s marketing degree is accredited by the Australian Marketing Institute, which is the preeminent professional association for marketers in Australia. A degree in marketing gives our graduates an edge in the business world, enabling them to work and progress to senior management roles in a wide range of industries, both in Australia and overseas.

How this course will make you industry ready

The double degree will allow graduates to pursue a number of career options in both psychology and marketing.

Potential careers in psychology: support worker, youth worker, program officer, mental health advocate. To become a psychologist further study is required.

Potential careers in marketing: Marketing officer, market researcher, events coordinator, fundraising coordinator, market research analyst, product manager, online marketing specialist, marketing communications manager, communications officer, communications and brand consultant, search engine optimisation consultant, advertising specialist, marketing psychologist, market research consultant, product developer, sales executive

For students who want to pursue a career in psychology, a further year of study is required to be able to apply for Provisional Registration as a psychologist and for Associate Membership of the Australian Psychological Society. Further information about this additional year of study can be provided by the Program Director for Undergraduate Psychology (via HSPsychologyStudents@curtin.edu.au).

For students who want to pursue a career in marketing, this degree provides the qualification you need.

This course is not currently available for international students but we're hoping it will be soon. We'll update this page as soon as we can so please check back soon.