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Psychology and Marketing Double Degree

Bachelor of Science (Psychology), Bachelor of Commerce (Marketing) - BSc (Psych), BCom (Mktg) - BB-PSYMKT Health Sciences
Guaranteed ATAR 80 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
STAT entry English and either MC verbal or quantitative STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
Location Bentley
Study method Full-time or part-time
Study mode On-campus or partially online
Intake February
Duration 5 years full-time

Course overview

Psychology and marketing work together hand-in-hand, as modern day business, marketing in particular, requires a clear understanding of consumers’ needs and wants in the fast-paced competitive landscape. Having a psychology background while working in marketing, or vice-versa, will provide a more insightful knowledge base to deal with the day-to-day challenges of the business world.

In this double degree you will learn key concepts and theories in psychology and marketing and apply them to real-world situations. You will develop an advanced knowledge of the human brain and behaviour and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

You will learn how to analyse and interpret market research data using appropriate technologies and identify local, regional and global issues that affect business. You will also learn advanced psychological methods and the ethical implications of research.

This double degree will enable you to run your own virtual company in the business capstone unit. In this unit, you will use the internationally developed Capsim software to make decisions about market share, manufacturing, cash flow, product development and other factors that will interplay and affect your business's performance.

Please note: this course is pending registration for international onshore students on student visas. Please contact the Curtin International office to determine availability for international students.

Want to know more? Our psychology information evening and webinar on 15 May provides a great opportunity to speak to the experts about your study options. Register online to attend.

Admission criteria

Admission criteria for Australian and New Zealand students

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Guaranteed ATAR This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.


Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Selection rank adjustments (previously referred to as ATAR-related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin page.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most recent intake period.

Mature age entry

Discover other ways you can qualify

Essential WACE courses


Desirable WACE courses

Mathematics Applications ATAR

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.


Fees for Australian and New Zealand students

Year Student type Cost
2018 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder. The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Professional recognition

This degree provides students with an accredited 3-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, a further year of undergraduate psychology study is required.

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

Advanced standing/credit transfer/recognition of prior learning (RPL)

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on or 1300 222 888.

Why Psychology and Marketing Double Degree?

Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce. Completion of this accredited course prepares graduates for careers in both professions, and opens possibilities for employment in a variety of business contexts. Half of the University’s psychology graduates find themselves working in some aspect of business or government in which training in marketing would clearly be beneficial.

Curtin graduates of psychology are highly regarded for the depth of their theoretical and practical knowledge, as well as their research skills. The School of Psychology & Speech Pathology research was rated 4 out of 5 (above world ranking) in the 2015 Excellence in Research Australia exercise. Curtin's psychology degree was ranked among the 10 most popular psychology subjects in Australia in the 2013 QS World University Rankings. It was also listed as one of the top 100-150 psychology subjects in the world.

Curtin Business School (CBS) is one of the top ten business schools in Australia, and the School of Marketing’s courses are designed with a high level of input from professional and employer groups in the industry. We place a strong emphasis on industry links and real world learning, and many of our units involve working on projects with real organisations and professional placements to increase your interactions with industry as you study.

CBS’s marketing degree is accredited by the Australian Marketing Institute, which is the preeminent professional association for marketers in Australia. A degree in marketing gives our graduates an edge in the business world, enabling them to work and progress to senior management roles in a wide range of industries, both in Australia and overseas.

How this course will make you industry ready

The double degree will allow graduates to pursue a number of career options in both psychology and marketing.

Potential careers in psychology: support worker, youth worker, program officer, mental health advocate. To become a psychologist further study is required.

Potential careers in marketing: Marketing officer, market researcher, events coordinator, fundraising coordinator, market research analyst, product manager, online marketing specialist, marketing communications manager, communications officer, communications and brand consultant, search engine optimisation consultant, advertising specialist, marketing psychologist, market research consultant, product developer, sales executive

For students who want to pursue a career in psychology, a further year of study is required to be able to apply for Provisional Registration as a psychologist and for Associate Membership of the Australian Psychological Society. Further information about this additional year of study can be provided by the Program Director for Undergraduate Psychology (via

For students who want to pursue a career in marketing, this degree provides the qualification you need.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.