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Undergraduate

Public Relations

Bachelor of Commerce - BCom(Curtin) - MJXU-PUBRL Business and Law
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
STAT entry Written English and either verbal or quantitative STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
Location Bentley or Mauritius This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus
Intake February or July

Regional campuses may offer the common first year units only.

Duration 3 years full-time

Course overview

Consider a career in Public Relations (PR) and learn the inner workings of the media industry. PR is about managing communication, reputation and relationships on behalf of organisations. It involves attracting and retaining customers, employees, investors, communities and other stakeholders critical to business success.

In this major you’ll learn writing, event management, networking and organisational skills, which are needed for PR work in corporate or consultancy environments. You’ll learn how to help businesses achieve their goals and how to represent them in the best possible light while considering the needs of all stakeholders.

You will gain hands-on experience by developing strategies and pitching ideas for real organisations as well as undertaking a professional internship in your final year. You can start your career with membership of the Public Relations Student Chapter, which will provide you with networking and career-building opportunities.

Public Relations is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

When coupled with Journalism you can complete this major as part of our Bachelor of Commerce or our Bachelor of Arts. Your choice determines your core units.

You can study this as part of a double major:

*Please note not all majors are offered online

Admission criteria

Admission criteria for Australian and New Zealand students

English language proficiency

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are as outlined in the IELTS table below. Additional information on how you can meet the English requirement can be found on the English proficiency page.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Guaranteed ATAR This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.

70

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Selection rank adjustments (previously referred to as ATAR-related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin page.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most recent intake period.

Mature age entry

Discover other ways you can qualify

Desirable WACE courses

Mathematics Applications ATAR

Notes

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Fees

Fees for Australian and New Zealand students

Year Student type Cost
2018 Commonwealth supported What is a Commonwealth supported place (CSP)? - A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the student pays the remainder (referred to as the "student contribution amount"). The student can defer this fee to their HECS-HELP loan.

All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place. A limited number of Commonwealth supported places are also available for some postgraduate courses.

Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
$10,610*

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Professional recognition

Curtin's Public Relations course is accredited by the Public Relations Institute of Australia (PRIA) - the peak national professional body. The accreditation applies to both the Bachelor of Commerce and the Bachelor of Arts when students are enrolled in the Public Relations major.

Advanced standing/credit transfer/recognition of prior learning (RPL)

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.

Credit can reduce the amount of study needed to complete a degree.

For further information, please visit our credit for recognised learning webpage or contact our CRL Office on crl@curtin.edu.au or 1300 222 888.

Career opportunities

This course can help you become a:

  • Public Relations Officer
  • Events Coordinator
  • Internal Communications Coordinator
  • Public Relations Consultant
  • Publicist
  • Community Relations Specialist
  • Public Affairs Consultant.

Why Public Relations?

  • This major takes a hands-on, practical approach to learning.
  • You can learn the skills to plan, develop, implement and evaluate communication strategies for an organisation.
  • You can kick-start your career with membership of the Public Relations Student Chapter, which will provide you with an array of exciting networking and career-building opportunities.
  • You can undertake a PR internship in your final year. Some students have been subsequently offered employment with their placement company.

How this course will make you industry ready

In your final semester you'll be given the opportunity to gain hands on experience by undertaking an internship. In previous years, organisations including Hub Marketing Communications, Professional Public Relations and Western Australian Council of Social Service (WACOSS) have been so impressed they've offered full-time positions to their Curtin interns.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.