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Public Relations (Mass Communication)

Bachelor of Arts (Mass Communication) - BA(Curtin) - STRU-PUBRL Humanities
Indicative ATAR 70 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
Location Bentley, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

Course overview

Public Relations (PR) is about managing communications, reputation, perceptions and relationships for organisation. It means attracting and retaining the support of customers, employees, investors, communities and other groups critical to a business’s success.

PR professionals work in a wide variety of organisations and industries. They may provide advice to management and decision-makers at the highest level and work closely with the media.

This major can teach you:
• how to plan, develop, implement and evaluate communication strategies that present an organisation in the best light
• promote effective information flow within and outside of that organisation
• become the voice for your organisation
• prepare you for engagement with stakeholders
• prepare you for being involved in primary decision-making
• the skills to undertake a major communications role.

In your final semester you will be given the opportunity to gain hands on experience by pitching an idea to an organisation. In previous years these organisations have included Surf Life Saving WA, Playgroup Australia and the Fremantle Dockers.

This stream can be taken as part of Bachelor of Arts (Mass Communication).

Entry requirements

Entry requirements for Australian and New Zealand students

Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.


STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.

Written English and either Verbal or Quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Mature age entry

Discover other ways you can qualify

Essential WACE courses

English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR

TAFE requirements

A TAFE certificate IV and evidence of English competency, or a TAFE diploma.

Those with a Diploma of Mass Communication from Central TAFE may receive recognition of prior learning equivalent to one year (200 credits).


Fees for Australian and New Zealand students

Unfortunately fee information is not available for this course at this time. Please check out our Fee Calculator for an estimation of course fees.

The requirements of this course may attract additional costs. For more information visit other fees and charges.

Career opportunities

This course can help you become a:

  • Public Relations Officer
  • Events Coordinator
  • Internal Communications Coordinator
  • Public Relations Consultant
  • Publicist
  • Community Relations Specialist
  • Public Affairs Consultant

Why Public Relations (Mass Communication)?

  • The course is technology-centred and you will have opportunities to work with commercial-level equipment and produce work for print, radio, film and television.
  • Build your portfolio of work experience and meet industry professionals. Academic staff also maintain close contact with industry ensuring the course is at the cutting edge.