Public Relations (Mass Communication)
|Indicative ATAR||70 Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.|
|Location||Bentley, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.|
|Study method||Full-time or part-time|
|Intake||February or July|
|Duration||3 years full-time|
Public Relations (PR) is about managing communications, reputation, perceptions and relationships for organisation. It means attracting and retaining the support of customers, employees, investors, communities and other groups critical to a business’s success.
PR professionals work in a wide variety of organisations and industries. They may provide advice to management and decision-makers at the highest level and work closely with the media.
This major can teach you:
• how to plan, develop, implement and evaluate communication strategies that present an organisation in the best light
• promote effective information flow within and outside of that organisation
• become the voice for your organisation
• prepare you for engagement with stakeholders
• prepare you for being involved in primary decision-making
• the skills to undertake a major communications role.
In your final semester you will be given the opportunity to gain hands on experience by pitching an idea to an organisation. In previous years these organisations have included Surf Life Saving WA, Playgroup Australia and the Fremantle Dockers.
This stream can be taken as part of Bachelor of Arts (Mass Communication).
Entry requirements for Australian and New Zealand students
Indicative TER (ATAR) Indicative TER (ATAR) - This figure provides an indication of the TER (ATAR) normally required to enter this course. It is provided as a guide only.
STAT entry STAT entry - The Special Tertiary Admissions Test (STAT) assesses competencies considered important for success at uni. These tests are provided by the Tertiary Institutions Service Centre (TISC) to help mature age candidates apply for certain courses.
Written English and either Verbal or Quantitative
Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.
Mature age entry
Essential WACE courses
English ATAR, Literature ATAR or English as an Additional Language/Dialect ATAR
A TAFE certificate IV and evidence of English competency, or a TAFE diploma.
Those with a Diploma of Mass Communication from Central TAFE may receive recognition of prior learning equivalent to one year (200 credits).
Fees for Australian and New Zealand students
What is a Commonwealth supported place (CSP)? -
A CSP is subsidised by the Australian Government. They pay part of the course fees directly to Curtin and then the
student pays the remainder. The student can defer this fee to their HECS-HELP loan.
All Australian students studying an undergraduate degree are automatically awarded a Commonwealth supported place.
Learn more about CSPs and whether you're eligible by visiting the Australian Government's StudyAssist website.
Fees are indicative first year only.
*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.
This fee is a guide only. It may vary depending on the units you choose and do not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks - visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website
If you're not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.
This course can help you become a:
- Public Relations Officer
- Events Coordinator
- Internal Communications Coordinator
- Public Relations Consultant
- Community Relations Specialist
- Public Affairs Consultant
- The course is technology-centred and you will have opportunities to work with commercial-level equipment and produce work for print, radio, film and television.
- Build your portfolio of work experience and meet industry professionals. Academic staff also maintain close contact with industry ensuring the course is at the cutting edge.