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Undergraduate

Public Relations

Bachelor of Commerce - BCom(Curtin) - MJXU-PUBRL Curtin Business School
2018
2017

2018

Location Bentley, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

2017

Location Bentley, Mauritius or Sarawak This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

Course overview

Consider a career in Public Relations (PR) and learn the inner workings of the media industry. PR is about managing communication, reputation and relationships on behalf of organisations. It involves attracting and retaining customers, employees, investors, communities and other stakeholders critical to business success.

In this major you’ll learn writing, event management, networking and organisational skills, which are needed for PR work in corporate or consultancy environments. You’ll learn how to help businesses achieve their goals and how to represent them in the best possible light while considering the needs of all stakeholders.

You will gain hands-on experience by developing strategies and pitching ideas for real organisations as well as undertaking a professional internship in your final year. You can start your career with membership of the Public Relations Student Chapter, which will provide you with networking and career-building opportunities.

Public Relations is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

When coupled with Journalism you can complete this major as part of our Bachelor of Commerce or our Bachelor of Arts. Your choice determines your core units.

You can study this as part of a double major:

*Please note not all majors are offered online

Entry requirements

2018
2017

2018 entry requirements for international students

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India 65%
Sri Lanka 5

Minimum academic entry requirements


Other notes

Regional campuses may offer the common first year units only.

2017 entry requirements for international students

Minimum English language entry requirements

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

Cut-off scores

Qualification Score
GCE/STPM/HKALE (A-levels - best of three) 5
HKDSE 15
IB 24
Ontario Gr 12 (best of 6) 60
ATAR (including WACE/SACE/HCE/VCE) 70
WAUFP (CPS) 53
India 65%
Sri Lanka 5

Minimum academic entry requirements


Other notes

Regional campuses may offer the common first year units only.

Fees

2018
2017

2018 fees for international students

International onshore - fee paying
Offer letter (100 credit) published fee $14,300
Indicative year 1 fee $28,600
Total indicative course fee $86,400
Indicative essential incidental course fee $0
The indicative fees shown above apply to international students studying on-campus in Western Australia. For information about fees at other locations please visit Curtin International's offshore site.

2017 fees for international students

International onshore - fee paying
Offer letter (100 credit) published fee $14,300
Indicative year 1 fee $28,600
Total indicative course fee $90,000
Indicative essential incidental course fee $0
The indicative fees shown above apply to international students studying on-campus in Western Australia. For information about fees at other locations please visit Curtin International's offshore site.

Professional recognition

Curtin's Public Relations course is accredited by the Public Relations Institute of Australia (PRIA) - the peak national professional body. The accreditation applies to both the Bachelor of Commerce and the Bachelor of Arts when students are enrolled in the Public Relations major.

Credit for previous study

If you have previously worked or studied in this field, you may be eligible for Credit for Recognised Learning (CRL).

If you are eligible, you may be exempt from completing some units, and you may be able to finish your degree in a shorter amount of time.


Learn about Credit for Recognised Learning (CRL).

Career opportunities

This course can help you become a:

  • Public Relations Officer
  • Events Coordinator
  • Internal Communications Coordinator
  • Public Relations Consultant
  • Publicist
  • Community Relations Specialist
  • Public Affairs Consultant

Why Public Relations?

  • This major takes a hands-on, practical approach to learning.
  • You can learn the skills to plan, develop, implement and evaluate communication strategies for an organisation.
  • You can kick-start your career with membership of the Public Relations Student Chapter, which will provide you with an array of exciting networking and career-building opportunities.
  • You can undertake a PR internship in your final year. Some students have been subsequently offered employment with their placement company.

How this course will make you industry ready

In your final semester you'll be given the opportunity to gain hands on experience by undertaking an internship. In previous years, organisations including Hub Marketing Communications, Professional Public Relations and Western Australian Council of Social Service (WACOSS) have been so impressed they've offered full-time positions to their Curtin interns.